Boat Dealer DeskPricing tracker
8 of 30 vendors publish a price on their own site. Prices are quoted as shown on the vendor's page on the date checked. Third-party estimates are not used here; when one exists, it's noted on the vendor profile as unverified.
| Vendor | Status | Price as published | Source / checked |
|---|---|---|---|
| BiT DMS Dealer management systems (DMS) | Published | "starts at $238 per month and includes two modules ... more modules can be added, each starting at $119 per month. Embedded text messaging starts at $99 per month" (billed annually); $25/month per additional full-access user; texting $115/month if billed monthly | bitdms.com/pricing Oct 18, 2026 |
| BluSynq AI lead response, chat and voice | Published | Navy Blu "$119 /mo" (after-hours only); Sky Blu "$349 /mo"; Cobalt Blu "$649 /mo"; Royal Blu Custom. "All plans are billed annually." 14-day free trial, no setup fees | blusynq.com Oct 18, 2026 |
| Brilo AI AI lead response, chat and voice | Published | Free plan (10 minutes/month); Pro "$149 /month" (600 minutes, add'l 16 cents/min); Growth "$499 /month" (2500 minutes, add'l 14 cents/min); Custom | brilo.ai/pricing Oct 18, 2026 |
| Google Business Profile Reviews and reputation | Published | "Yes, creating a Business Profile and listing your business on Google is free." | google.com/business Oct 18, 2026 |
| HelmDMS Dealer management systems (DMS) | Published | "$499 /month per location" (first 25 dealers lock rate for life); "$200 refundable deposit"; vendor says next tier "will likely be $699–$849/mo" | helmdms.com Oct 18, 2026 |
| Lightspeed DMS Dealer management systems (DMS) | Published | "scaling from $450 to $3,000+ per month based on the size and complexity of your operation" | lightspeeddms.com/pricing Oct 18, 2026 |
| Shiftix Cloud CRM and lead management | Published | Starter "$0" (2 users, 1 rooftop, up to 100 active contacts); Standard "$79 /user/month" (2-user minimum); Professional "$99 /user/month" (4-user minimum; additional rooftops $199/rooftop/month); Enterprise custom | shiftixcloud.com/pricing Oct 18, 2026 |
| VELA AI lead response, chat and voice | Published | "$500 per month, flat. No per-lead fees, no usage limits, no setup cost." | askvela.ai Oct 18, 2026 |
| Birdeye Reviews and reputation | Not published | Not published (quote-based) | birdeye.com/pricing Oct 18, 2026 |
| Blackpurl Dealer management systems (DMS) | Not published | Not published | blackpurl.com/pricing Oct 18, 2026 |
| BoatLife.ai CRM and lead management | Not published | Not published ("Contact for pricing" on its review site) | getboatlifeai.com/best-marine-crm-software-2026 Oct 18, 2026 |
| BoatWizard (Boats Group) Websites and inventory syndication | Not published | Not published | boatsgroup.com/boatwizard Oct 18, 2026 |
| Boatyard Service and storage scheduling | Not published | Not published (quote-based) | boatyard.com/pricing Oct 18, 2026 |
| Commander Dealer management systems (DMS) | Not published | Not published (page states "$0 Upfront software costs", "$0 To migrate your existing DMS data", "3 Affordable pricing tiers"; tier prices not shown) | commanderne.com/pricing Oct 18, 2026 |
| DP360 CRM CRM and lead management | Not published | Not published | dp360crm.com/pricing Oct 18, 2026 |
| Dealer Spike Websites and inventory syndication | Not published | Not published | dealerspike.com/marine Oct 18, 2026 |
| DealerDock CRM and lead management | Not published | Not published (month-to-month and annual plans; "Annual plans include 2 months free") | dealerdock.io Oct 18, 2026 |
| DealerRock Dealer management systems (DMS) | Not published | Not published (tiers listed; custom quote) | dealerrock.com/pricing Oct 18, 2026 |
| DockMaster Service and storage scheduling | Not published | Not published | dockmaster.com Oct 18, 2026 |
| Ideal Computer Systems Dealer management systems (DMS) | Not published | Not published | idealcomputersystems.com/dealer-management-software-marine Oct 18, 2026 |
| Kenect AI lead response, chat and voice | Not published | Not published | kenect.com/solution/marine Oct 18, 2026 |
| Podium AI lead response, chat and voice | Not published | Not published ("talk to our sales team for details") | podium.com/pricing Oct 18, 2026 |
| Total Control Software Dealer management systems (DMS) | Not published | Not published | tcsoft.com Oct 18, 2026 |
| Traffic Log Pro CRM and lead management | Not published | Not published | trafficlogpro.com Oct 18, 2026 |
| Winboats Dealer management systems (DMS) | Not published | Not published | winboats.com Oct 18, 2026 |
| HubSpot CRM and lead management | Not captured | Not captured (pricing page failed to load during check) | hubspot.com/pricing/sales Oct 18, 2026 |
| Northpoint Commercial Finance F&I and financing | Lender (n/a) | Not applicable / not published (lender) | northpointcf.com/industries/marine Oct 18, 2026 |
| Octane (Roadrunner Financial) F&I and financing | Lender (n/a) | Not applicable / not published (lender) | octane.co/o/marine-market-entrance Oct 18, 2026 |
| Sheffield Financial F&I and financing | Lender (n/a) | Not applicable / not published (lender) | sheffieldfinancial.com/equipment-manufacturers/marine Oct 18, 2026 |
| Trident Funding F&I and financing | Lender (n/a) | Not applicable / not published (lender) | tridentfunding.com Oct 18, 2026 |
Change log
Oct 18, 2026: first check of all 30 vendors. Changes will be logged here with dates.