Boat Dealer DeskLightspeed DMS
Dealer management systems (DMS) · General / multi-industry
All-in-one dealer management system covering sales, F&I, parts, service, accounting, CRM and rental. Tracks boat, motor and trailer on one deal.
Published AI features
Vendor directory
30 vendors. Details are from each vendor's public pages, checked Oct 18, 2026. A listing is not an endorsement.
BiT DMS
Dealer management systems (DMS) · General / multi-industry
Modular DMS for parts/POS, service, sales/F&I/leads and slips & storage. Month-to-month, no setup or training fees.
Published
DealerRock
Dealer management systems (DMS) · Marine-focused
Cloud DMS for marine and RV dealers covering sales, CRM, service, parts and unit inventory. Tiers for single location, multi-location and enterprise.
Not published
Winboats
Dealer management systems (DMS) · Marine-focused
Marine-only DMS covering sales quoting, CRM, service/work orders, parts/POS and accounting. Pushes inventory to the dealer website automatically.
Not published
Ideal Computer Systems
Dealer management systems (DMS) · General / multi-industry
Multi-industry DMS (OPE, powersports, marine, RV, trailer, ag) with inventory, service, invoicing, accounting, rental and a mobile app. TargetCRM add-on handles texting, email, surveys and review requests.
Not published
Commander
Dealer management systems (DMS) · Marine-focused
Marine-focused DMS for parts, service, sales, CRM and accounting with automatic OEM/aftermarket price updates. Posts sales and payments to QuickBooks.
Not published
Total Control Software
Dealer management systems (DMS) · General / multi-industry
Windows-based DMS for marine, RV, golf cart, powersports and ATV dealers. Family-owned, in business since 1992.
Not published
Blackpurl
Dealer management systems (DMS) · General / multi-industry
Cloud dealership management platform (Blackpurl 2) for multiple dealer types. Publishes inventory to the dealer website and syncs with OEMs and third-party tools.
Not published
HelmDMS
Dealer management systems (DMS) · Marine-focused
New all-in-one DMS for independent boat shops: POS, service, scheduling, parts, deals, dealer website, SMS/voice and Boats Group syndication. Made by Hughes Technology (Murray, KY).
Published AI features
DP360 CRM
CRM and lead management · General / multi-industry
Dealership CRM for powersports, RV, marine, ag and trucks. Leads by phone, email, text and mobile app with performance reporting.
Not published AI features
Traffic Log Pro
CRM and lead management · General / multi-industry
Powersports-oriented CRM with lead manager, automated marketing, F&I menu with e-signature and reputation management.
Not published AI features
HubSpot
CRM and lead management · General / multi-industry
General-purpose CRM and marketing automation platform used by some dealers for lead capture and nurture.
Not captured AI features
Shiftix Cloud
CRM and lead management · General / multi-industry
AI customer-operations platform (CRM, unified inbox, marketing, service) for auto, RV, marine and powersports dealers. Sits alongside the existing DMS.
Published AI features
DealerDock
CRM and lead management · Marine-focused
All-in-one platform for marine dealers: CRM, marketing automation, AI agents, chat/SMS, inventory, review requests, quotes/e-contracts.
Not published AI features
BoatLife.ai
CRM and lead management · Marine-focused
AI marine sales CRM with lead scoring, email drafting, buyer-boat matching and daily action plans.
Not published AI features
VELA
AI lead response, chat and voice · Marine-focused
AI that answers marine dealer leads around the clock, qualifies budget/timeline/trade-in and hands warm buyers to salespeople.
Published AI features
BluSynq
AI lead response, chat and voice · Marine-focused
AI front desk that answers phone, web chat and email for sales, service, parts and warranty. Books sea trials and service, sends quotes and e-signatures.
Published AI features
Brilo AI
AI lead response, chat and voice · General / multi-industry
General AI phone-agent platform with a marine dealer use-case page covering availability calls, trade-in intake, service booking and parts questions.
Published AI features
Podium
AI lead response, chat and voice · General / multi-industry
Lead management and communication platform: unified inbox, web chat, texting, phones, payments and review collection, with an 'AI Employee'.
Not published AI features
Kenect
AI lead response, chat and voice · General / multi-industry
Dealer communication platform: business texting, web chat, AI voice, broadcast messaging, reviews/reputation, text-to-pay. Has a marine solution page.
Not published AI features
DockMaster
Service and storage scheduling · Marine-focused
Marina/boatyard/dealer ERP: slips, reservations, dry stack and launch scheduling, service work orders, boat sales, POS, payments and accounting.
Not published AI features
Boatyard
Service and storage scheduling · Marine-focused
Marine service platform (work orders, scheduling, customer comms, POS) plus marina tools and a Sales product (inventory, AI listings, quoting, lead board, documents, floor plans, syndication).
Not published AI features
Dealer Spike
Websites and inventory syndication · General / multi-industry
Marine dealer websites and marketing: inventory merchandising, SEO/SEM, social, email, reputation, eCommerce, digital retailing and inventory syndication.
Not published
BoatWizard (Boats Group)
Websites and inventory syndication · Marine-focused
Boats Group's inventory and lead platform that lists dealer inventory on Boat Trader, YachtWorld and boats.com, with market data and sold-boat data.
Not published
Octane (Roadrunner Financial)
F&I and financing · General / multi-industry
Fintech lender for powersports, RV, marine and OPE. Since Oct 2024 it finances pontoons and motorboats for dealers, with online prequalification via soft pull.
Lender (n/a)
Sheffield Financial
F&I and financing · General / multi-industry
Retail lender (Truist) offering marine financing for boats, outboards, PWC and boat packages through dealers.
Lender (n/a)
Northpoint Commercial Finance
F&I and financing · General / multi-industry
Inventory (floor plan) financing for marine dealers, from small skiffs to yachts. Owned by Laurentian Bank.
Lender (n/a)
Trident Funding
F&I and financing · Marine-focused
Consumer boat, yacht and RV loan provider that also sells extended service plans, GAP, trailer protection and roadside assistance.
Lender (n/a)
Birdeye
Reviews and reputation · General / multi-industry
Reputation and review management platform for multi-location businesses, now marketed with AI 'coworkers'.
Not published AI features
Google Business Profile
Reviews and reputation · General / multi-industry
Free Google Search/Maps listing where dealers manage reviews, hours, photos, products and messages.
Published
No vendors match those filters.