Boat Dealer DeskDirectory / HelmDMS
HelmDMS
New all-in-one DMS for independent boat shops: POS, service, scheduling, parts, deals, dealer website, SMS/voice and Boats Group syndication. Made by Hughes Technology (Murray, KY).
Pricing
"$499 /month per location" (first 25 dealers lock rate for life); "$200 refundable deposit"; vendor says next tier "will likely be $699–$849/mo"
Source: helmdms.com · Checked Oct 18, 2026
| Categories | Dealer management systems (DMS) · AI lead response, chat and voice · Websites and inventory syndication |
|---|---|
| Marine focus | Marine-specific |
| Notable integrations | Boat Trader / YachtWorld / Boats.com feed (Boat Push); QuickBooks Online; Stripe Terminal; supplier APIs (Seawide, Donovan, CED Marine, Wintron, Land 'N' Sea/Kellogg); ExoInvoice |
| AI features | DMS-aware AI agent for phone (ElevenLabs voice) and site chat; AI invoice parsing (ExoInvoice); rebate sheet parsing |
| Notes | Founding-dealer offer; early-stage vendor |
| Sources | helmdms.com helmdms.com/boat-push |
"unknown" means we could not confirm it on the vendor's public pages. Vendors can send a correction with a public source.